Logo voice- playful, almost childlike, the feeling you get when you get a good cookie in hand
fontjoy.com- perfect to play around with different typographies and their contrasts.
Schoolbell (top font) for the childlike factor and Abhaya Libre (bottom font) for a strong contrast on the bottom, like a strong business
two logos for higher contrast on specific products and packaging- softer colors to create juxtaposition between the childish handwriting and the colors themselves that are flexible
Staging to get a feel for the new look- multiple types of packaging you would see in a full-fledged home business.
Preliminary logo- Cassie put something together to get her business up and running