Project Summary:
Cassie owns a small cookie business and is trying to grow her social media spread and gain new customers. The final project will consist a new logo (which is the icon of this project) for merch and different instances where her logo would be placed, a business plan and mission statement, and Notion recipe book. Plus, a good template for her to use where she can ask vendors to be a pop up shop in places such as farmers markets.
Under the Cookie Moon (UTMC) is a home-based bakery specializing in crafting artisanal cookies that are made with love and creativity. Founded by a passionate baker, we believe in delivering not just delicious treats but also warm, nostalgic moments. Our charming home bakery is designed to infuse a personal touch into every batch of cookies, ensuring that each bite is an experience of comfort and joy.
unique selling/business model: Our cookies are crafted in small batches with the finest ingredients, emphasizing flavor, texture, and presentation. We offer a rotating menu of classic favorites and innovative creations, ensuring there's a perfect cookie for every occasion.
Mission Statement
UTMC’s mission is to spread happiness, one cookie at a time. We aim to create moments of delight and nostalgia through our homemade, high-quality cookies. We're committed to nurturing a sense of community and connection by providing our customers with the finest baked goods while maintaining the warmth and intimacy of a home-based bakery.
Vision Statement
At UTMC ****our vision is to become a beloved local institution known for our exceptional cookies and warm, welcoming atmosphere. We aspire to grow our home bakery into a cherished destination where people can savor delightful flavors and create lasting memories. We also aim to explore opportunities for expanding our reach and sharing our cookies with a broader audience, all while preserving the personal touch and quality that define our brand.
Revenue Model
How will we reach customers for baked goods they want to have?
First Year Key Milestones
Growth and progress measurement
Product development: expand the cookie menu for different flavors and textures
especially if there are any elementary aged kids! honest, sweet, and really know their way around a cookie taste test.
Customer feedback: gather feedback post pickup through a feedback sheet